Trade show exhibitions can help your company to improve its brand visibility and image while also generating more leads. The exhibitions also give you a perfect opportunity to market and sell some of your company products to exhibition attendees. You may also meet business partners and other prominent industry stakeholders at such exhibitions. You may also get a chance to launch any new product or your company service offers that your company has developed or find novel distribution channels.
Exhibiting at such events is thus a big investment of finances, effort, and time. You’ll need to make the most out of such investment to avoid incurring costs that may have a low or no ROI. So, what should you know before exhibiting at a trade show? And how should you use that knowledge to better your exhibition at a trade show in Dubai, U.A.E? Here are the top five things to know before exhibiting at a tradeshow or hiring an exhibition company UAE.
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Define Measurable Goals
Meeting new prospective customers and marketing your products or services isn’t enough in a tradeshow exhibition. Your company’s goals should be measurable, and they should get more specific for you to get the best results from a tradeshow exhibition. For instance, do you intend to generate 100 quality leads per week, increase your brand awareness, get new distribution channels, or network with stakeholders? Once you get your goals defined you can formulate a plan on how to reach your goals. But if you’ll work with no clear and measurable goals in mind, then you’ll be fumbling in the darkness and you may lose your investment in the exhibition.
Make Advance Plans
Your tradeshow exhibition will not run smoothly if you don’t understand the nitty-gritty of the event. For instance, you’ll need to know the breakout sessions and when they occur. You may also need to know the speakers and exhibitors who’ll be present to make appropriate plans for the exhibition. You should also ensure that you make advance plans to get included in the tradeshow publications and marketing materials to ensure that the exhibition attendees know that you’ll be present. You should also promote your exhibition event through social media and other advertisement platforms in advance to ensure that your customers and prospective customers will be in attendance.
Engage and Acknowledge Your Exhibition Attendees
Having impressive product displays and exhibition booths in your stands isn’t enough to create an attraction that will lure the exhibition attendees to your stand. Many tradeshows have hundreds of exhibitors and some of them may be your competitors. As such, you’ll need to acknowledge and engage your exhibition visitors to attract them to your exhibition. People enjoy getting noticed and feeling appreciated. But shooting your sales pitch the moment they step into your stand or booth may scare them away. Instead, give them a brochure and ask a few questions, then let them do the talking.
Follow Up with Prospective Clients
Your impressive exhibition stands, display booths, and products may not get your prospective customers to make a future purchase. You should follow up your potential customers by reaching out to them via e-mail, text messages, or social media. The use of social media platforms such as Instagram, Pinterest, and Twitter can promote your exhibition, products, and services while also creating future interest and excitement even after the exhibition. You can also use such platforms to make catchy announcements that can draw exhibition attendees to your booth.
Make Strategic Plans When Booking Your Exhibition Space
Are you looking for exhibition stand builders near me? You should book your exhibition space early enough to get a prime space or location. Booths close to exhibition entrances are often the best choice because the exhibition attendees get to visit your booth before they get tired of visiting hundreds of similar booths. If your exhibition will get conducted outdoors, then the surroundings will determine the ambiance of your exhibition and display. As such, it is prudent to book early to get a prime place for the exhibition. You may also get discounts if you make early bookings.
Cyclist, hustler, drummer, Mad Men fan and creative consultant. Producing at the intersection of minimalism and mathematics to save the world from bad design. Concept is the foundation of everything else.